ACN Marketing - Branding

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HOW DO WE WORK TOGETHER?

Strategic Marketing Communications, Inc.

Services Offered

Account Experience

Working Together

Building a Brand

At SMC, it’s our job to be a cost-effective yet high-powered creative and strategic resource for you, especially if you market considered-purchase products and services to business and professional customers.

And no matter what your needs are, and the specific approach we take, we operate by a few key rules:

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Start with a clean slate and an open mind.

· Have no media or executional axes to grind.

· Hold these truths to be self evident:

· Marketing communications must be honest.

· We must understand intimately your customer’s needs and aspirations.

· Marketing programs must be strategically driven.

· We need to connect with prospects emotionally first, then factually.

· Marketing communications are investments — not expenses.

· Marketing communications don’t compete with other company resources. Instead, they magnify their effectiveness.

· We must focus on areas of greatest opportunity.

· Marketing communications must be measured and held accountable.

· The internal audience is just as important as the external audience.

· Success requires a big idea more than a big budget.

· The answer is not always advertising.

Focused, flexible, high value services.

Whatever your needs, you get highly focused, almost infinitely flexible, high-value services.

For example, you can have Ray work as a creative director and/or copywriter while the graphic design, production and media placement stays with your in-house staff or existing outside sources.

Or, we’ll assemble a team of professionals specifically for your assignment and work as a virtual agency, providing full-service marketing, creative development, production and media placement as appropriate.

We’ve established affiliate relationships with other marketing communications professionals, in Ohio and around the country. They represent some of the best talent available anywhere: art directors, graphic designers, prepress people, printers, experts in database analysis and management and marketing research, as well as production companies who specialize in television, video and the new electronic media.

The bottom line: You pay for only the services you need, without the burden of a permanent staff of people, equipment and facilities. And instead of being limited to the knowledge and experience of a few full-time staffers, you’ll get the best people for each job.

What’s more, because we’re not forced to pass on the cost of facilities and overhead you may not need, you get a totally objective recommendation — including only the building blocks you need to build your brand.

Want to learn more?

Our marketing communications staff is ready to meet with you to discuss your needs and help you sell your most important product of all - YOU and YOUR FIRM. CALL Jim Hammett at 216-522-1908.

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