ACN Marketing - Branding

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MARKETING SERVICES OFFERED.

Strategic Marketing Communications, Inc.

Services Offered

Account Experience

Working Together

Building a Brand

We are prepared to assist you in your marketing efforts in any of the following areas:

Concept Development (Brainstorming)
Developing a wide range of ‘rough thumbnail’ concepts that are on target with objectives. These can include trial product positioning statements and alternative campaign themes.

Copy Testing
Preparation of alternative creative executions for pretest, plus helping analyze results.

Copywriting
All media: print, radio, television, direct marketing, brochures, videos, annual reports, retail and trade promotions.

Graphic Design
Development of integrated graphic look, logos, packaging and corporate identity programs.

Art Direction
Layout and photography for collateral, print advertising and direct mail.

Television Commercials
Creative direction, writing, storyboard preparation and production supervision.

Video Production
Creative direction, video scriptwriting and production supervision

Music Production
Lyrics and music for television and radio commercials, as well as sales meetings and conventions.

Marketing Audits
Fact-finding interviews with client staff, customers, distributors, dealers, decision influencers and customers.

Strategic Planning
Examining competition, customer needs and attitudes, product attributes and distribution to determine strongest brand positioning strategies — and writing trial positioning statements.

Marketing Communications Plans
Preparing preliminary plans, including situation analysis, positioning strategy, creative analysis, copy platform, promotion and media strategy.

Database Marketing
Consulting, design and development, operations and management, as well as return on investment analysis, segmentation and targeting, and predictive modeling.

Research Proposals
Working with client staff and researchers to determine information needs and direction for quantitative and/or qualitative research.

Meetings and Events
Turnkey development and production of business meetings and special marketing events from boardroom presentations to full-scale product-launch extravaganzas.

Want to learn more?

Our marketing communications staff is ready to meet with you to discuss your needs and help you sell your most important product of all - YOU and YOUR FIRM. CALL Jim Hammett at 216-522-1908.

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