ACN Marketing - Branding

.

HOW DO YOU BUILD A BRAND?

Strategic Marketing Communications, Inc.

Services Offered

Account Experience

Working Together

Building a Brand

It’s a truism in the New Economy that branding is everything.

But if you market technically sophisticated products and services to business and professional customers, you may have found there aren’t too many experienced communications consultants who really understand the New Economy, much less your business.

But now there’s at least one — Strategic Marketing Communications, Inc.

At SMC, it’s our job to provide the communications bricks and mortar that helps our clients build solid brand franchises in industries where we’ve acquired extensive,

in-depth knowledge over long experience. You’ll find a list of these industries on the inside flap of this folder. In fact, if we can’t leverage a strong and proven knowledge base, we don’t go after your business.

What’s so strategic about that?

To us, ‘Strategic’ means using our insider’s insights to define the technical differences in your product and the operational differences in the way you do business and translate them into meaningful customer benefits. Moreover, it means helping you develop and explode your key message, or brand positioning — the foundation for building a long-term competitive advantage over your competition. To do this, we dig deeper and go further to understand and address all the issues that can affect the results of your marketing effort:

·
Your company’s history and reputation.

· Your management style and corporate culture — how your people work together.

· Your sales force, distributors and dealers.

· Pricing and Promotions.

· Packaging.

· Product naming and identification.

· Competition (not always who we think they are).

· Most important, we focus on your customers, their problems, practices, needs and aspirations. And, we also search to fully understand the motivations of third parties who influence or approve your customers’ decisions to purchase.

.

Ask yourself these key questions:

.

· How much time do your marketing communications suppliers spend visiting with your sales representatives and customers?

· How much time do they spend analyzing your customers’ wants and needs?

· How much time do they spend strategizing new and more effective ways of motivating them?

If your company is like many others we know, the answer is probably not enough. Instead, your suppliers spend most of their time managing day-to-day business

processes. These processes are important to us as well, but as means and not the end. At SMC, we never forget that everything begins and ends with your customers. It’s our job to make you more successful by making your customers more successful.

Finally, ‘Strategic’ means taking marketing communications beyond building awareness. We want more of your customers to fully comprehend and appreciate all the benefits of your product or service. To believe in it. To try it, like it, trust it and make it a regular purchase.

And that means more than just creating clever ads (although we are very good at creating clever ads). In fact, the last thing you may need is traditional advertising, clever or not. You need strategically-driven communications that build the value of your brands no matter what form they take. That’s what SMC is all about.

Want to learn more?

Our marketing communications staff is ready to meet with you to discuss your needs and help you sell your most important product of all - YOU and YOUR FIRM. CALL Jim Hammett at 216-522-1908.

Privacy Statement Terms of Use